On-Page SEO Tips

On-Page optimization involves restructuring certain elements on a page to increase the relevancy of the page to a user’s search query in the search engines. These are aspects search engines, in particular Google, is placing more emphasis on:

(1) The quality of the content. Search engines have their own algorithm of what constitutes as quality content versus low quality content.  It is gravitating towards content that is valuable, helpful, and offers a quality experience to people.

(2) The social value – If people are sharing your content it tells Google that it is “share worthy”. People don’t share content that it is not worthwhile and through platforms like Google+, Facebook, Twitter, Pinterest, etc they are able to determine the social value of content.

(3) Inline activity (thorough comment dialogue) – If your content is engaging and interesting, people will leave you comments at a higher rate

(4) Latent Semantic Indexing – It uses synonyms and related words in body content to increase the relevancy of page to topic and penalize keyword stuffing and duplicate content.

(4) Internal linking – It is the process of structuring all navigation and text links in your website with the objective of helping visitors navigate your website and search engine spiders discover content more easily.

(4) Last but not least, keywords – Each and every page or post on your website should be targeting a specific keyword theme. Keywords are what lead to ranking in search engines and in turn traffic.

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Keyword Research

This step is KEYWORD RESEARCH.  This is the act of finding keyword phrases that are relevant to your niche and deciding whether to build content around that particular keyword. This is going to be the key to all your search engine optimization success, so we are going to be tackling keywords here before we get into creating content.

So what is a keyword? A keyword is simply a word or phrase that people search for in the search engines. Every time you do a google search you are entering a “keyword” into the search box.

If you intend to build a site then there is absolutely no point targeting keywords with only 10 or fewer searches a day on your web site pages. You wont get enough traffic to your site to make it profitable.

If you build a large site, then these keywords can become very valuable to you, especially when used to write articles that can target 3 or 4 phrases per article. When you consider that most of these keywords have a very low number of competing web pages in Google, this idea becomes even more powerful. In fact, many of these low search phrases have 0 competing web pages in Google. That means you are almost guaranteed a #1 position in Google. Put 3 or four of these keywords onto a web page and you might get the top slot in Google for all of the phrases from a single web page! Multiply up the traffic and you can see that these phrases cannot be ignored.

The keyword should be somewhere in your post or page title and ideally these key phrases should have 2,000 or more searches per month using Google’s keyword tool and less than 50,000 competing web pages . Ultimately, the goal of your keyword research is to find keywords that you can get rankings in Google, Yahoo, and Bing with, all while attracting a target audience. Each page or post you create on your website should be focused on a particular theme going forward.

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Using Your Autoresponder to Generate Leads

Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie. Don’t think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future! Don’t waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

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Choosing Your Autoresponder Software

It can be a somewhat difficult and time consuming task to find the right autoresponder. There are a lot of choices available on the Internet, each one ranging in price and features. Before you decide to purchase your own autoresponder, you should first think about your budget as well as your requirements. This way, you’ll know what you want and how much you are willing to spend.

First, you’ll need to decide the features you want. Next, you’ll need to take a look at some of the different types of autoresponders available on the market. You’ll also need to decide which type is right for you, and which brand name you think would work the best. You can answer these questions by comparing different brands, prices, features, and licensing restrictions.

For a business, autoresponders can be great. As most of us already know, autoresponders are programs that will send out an automated response via email to a specified address. In most cases, the response you get back from an email autoresponder is short and sweet, normally letting you know that someone is on vacation, away from their computer, or that they have received your message.

The only real problem to autoresponders is the fact that they will replay to any email that they receive. If you are subscribed to a mailing list and used your autoresponder address to sign up, it can easily create a problem. Anytime someone sends you an email to your responder address it will send an automated reply. It can also lack important features that you need to follow up on your clients or subscribers as well.

For the Internet marketing guru, there are sequential autoresponders. These types of autoresponders are designed to collect different email addresses then send out a variety of pre determined messages through email to subscribers that you have on your list. If you have a sequential autoresponder and use it correctly, it can help you bring back more visitors. It can be a very handy tool to have around, especially if you work with a lot of clients. It can help you keep track of subscribers, as well as keep them informed about what is going on with your business.

All across the Internet there are many types of autoresponders. They range from web based programs to scripts or programs that run through your computer or personal server. An autoresponder will be a major part of your online business, which is why you should always put forth the time and effort to find the best one for your money. If you put the proper research and time into finding your ideal autoresponder, you’ll save yourself a lot of time and headache in the long run.

Basically, there are three main types of autoresponders that you can choose from – remote hosted, locally hosted, and desktop hosted. Remote hosted are hosted on someone else’s server or website. Locally hosted will allow you to work programs for your own web server. Desktop programs on the other hand, will allow you to work from your own computer. Most people choose to go with locally hosted, as it makes things a lot easier.

Before you decide on which type of autoresponder to purchase, you should make sure that you understand what each type will offer you. There are a variety of autoresponders to choose from, meaning that some may not offer what you need. You can always research each type, and then compare prices and features. This way, you’ll know which type of autoresponder will work the best for your needs as well as your business.

Looking around? AWeber is a popular and trusted email marketing provider used by most internet marketers in the world. You won’t go wrong with them.

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